Alexa is basically a search engine which is presently owned by the amazon.com. For those who are loading the search tools for their websites, this can be like popularity based ranking tool for those users. Alexa very efficiently tracks the location of your websites and gathers information to rate your website depending upon the numbers of hits. If the website you are visiting is having the Alexa toolbar then you can gain more information by using it.
It’s a California based subsidiary company that works for providing the commercial data about the web traffic. Currently it is owned by the amazon.com. It was founded independently in year1966 but in 1999 amazon acquired it.
Importance of Alexa ranking???
It is used as the competitive intelligence tool. But you have to take care that the sample size of the audience must not be too large; it is more convenient to keep it small. Then you just have to add your competitor’s website address and click on the compare site option. It will provide the data statics in comparison to your competitor.
It will attract more and more advertisers and web masters to bid in order to buy the advertising space in your blog or website. The better the ranking the more will be the demand. It will make the investors to see the true marketing potential of your site.
Sometimes it offers certain distinctive marks also as here the personal blogs and websites are considered in the similar way as the regular websites.
It can be considered as an important tool of search engine optimization. It will be very helpful in providing you all the relevant information regarding your website.
Alexa also provides you the opportunity to improvise your current ranking by providing you with various tools which you can be downloaded from its official website. Like for instance you can use the Alexa winget for making your ranking better.
What is the procedure for adding the Alexa widget to your blog or website???
You can easily have Alexa on your website. There are 3 ways available; you can go with any one which appears more convenient to you. It will utilize cookies in the browsing session of the web users and in this way it will compile the browsing habits. Alexa widget will help you a lot in increasing your Alexa ranking. You can improvise your ranking by just sending the more of your visitors to Alexa.
The important 3 methods for adding the Alexa widget to your own website-
Vertical: using this method of adding the Alexa widget you can have the vertical ranking data for your website.
Small Widget: this helps you in getting the horizontal Alexa ranking
Horizontal : this is considered as the best and most convenient method of adding the Alexa winget to your blog or website.
Recommendations: it is advisable to directly place the Alexa winget using the essential codes need for creating the shortcut for the Alexa winget only if you are a WordPress user.